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SOUNDINGS (APRIL 2009)

How was it for you? - Michael Spencer on the assumptions that can plague music in advertising.
How sonic logos can beat the effects of the recession - and Andrew Peggie tries to work out how a sonic logo works.
Sound Strategies News - Sound Strategies working with The Deliverers in Prague ... Andrew Peggie wroking with sirens in Amsterdam.

SOUNDINGS (MARCH 2009)

Oiling the wheels - Andrew Peggie on music as an essential lubricant.
Jingles in the TV jungle - the traditional format still has much to offer, argues Michael Spencer.

SOUNDINGS (FEBRUARY 2009)

Our Hidden Side - What we do elsewhere. Michael Spencer
Bleeps and Burps - The art of noise and what it tells us. Andrew Peggie
Sound Strategies News - 'We're legitimate', B2B Marketing and TBWA

SOUNDINGS (JANUARY 2009)

Talking about music - Michael Spencer on Sound Strategies’ plan to ensure you’re never lost for words.
How music in Japan assists in travel, tourism and bodily functions - Sound Strategies researcher Yukiyo Sugiyama discovers how the Japanese re-sensitise themselves with music.
Sound Strategies News - At EMI Abbey Road studios, we start a new season of  'Breaking the Sound Barrier' workshops.

SOUNDINGS (DECEMBER 2008)

Predicting the future - Michael Spencer on the changes lurking behind the current financial crisis.
Should brand-music tie-ins have an ethical dimension? - Can a brand ruin a beautiful relationship with the music, asks Andrew Peggie.
Sound Strategies News - Seminars in for the Ogilvy Group and University of Liverpool.

SOUNDINGS (NOVEMBER 2008)

• Shotgun weddings - Michael Spencer asks who calls the shots in brand-music deals.
• The elephant in the room - Andrew Peggie on the creativity gap between brand development and advertising.
• What does Christmas sound like on the web? - Retail giants get their virtual decorations out.

• Sound Strategies News - Michael Spencer in Kingston and Amsterdam … Unilever brand sonic profiling.

SOUNDINGS (OCTOBER 2008)

• Innovation and taking part – Michael Spencer is struck by the power of participation.
• Fast food music – Andrew Peggie wonders whether creative directors are gorging on easy musical fixes.
• Listening to health & beauty – how can music be part of the healthy living sell online?
• Sound Strategies news – feature for B2B Marketing magazine; Music Tank seminars.

SOUNDINGS (SEPTEMBER 2008)

• Joining the dots – Sound Strategies clocks up full 12 months of Soundings issues, so what have we learned?
• Push me, pull you – Michael Spencer reports on how Japanese sensitivity to nature is reflected in their approach to sound in public spaces.
• At home on the web? – Andrew Peggie considers how to cut through the complexity of internet-based consumer research and just think of a website as a second home.
• Sound Strategies news – presentations for BrainJuicer and Google.

SOUNDINGS (AUGUST 2008)

The end of the world is nigh… – Andrew Peggie gets to grips with what’s going wrong with music marketing.
Hermès comes bearing gifts – maximum pleasure from the fashion house website, without having to spend a penny (AP)
Sound Strategies News – Michael Spencer in Japan

SOUNDINGS (JULY 2008)

Is shopping the new theatre? – Michael Spencer on why good retail can make good theatre.
Roll up! Roll up! – How music can enliven the retail environment, by Steve Oakes. Andrew Peggie laments the fact that lack of audio makes hotel websites seem other-worldly.
Sound Strategies News – Campaign Digital Viewpoint feature - Agencies, stop shouting on the Web! … Anneli Beronius Haake and her research makes the Guardian …